HomeServices
Packages

Website & Practice Infrastructure

FoundationCraft™

Website essentials for launching your practice

PracticeCraft™

Complete practice management systems

Programs & Education

ProgramCraft™

Guided journeys for your clients

AcademyCraft™

Courses and professional training

Organizations

CollectiveCraft™

Infrastructure for professional associations

Not sure where to start?

Our packages were built to complement and advance your services. Find the most suitable one, or we will combine them to build what best serves your business and your clients.

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Solutions
SOLUTIONS FOR:
Health & Wellness Coaches
Mental Health Practitioners
Medical Practitioners
Nutritionists & Dietitians
Physiotherapists & Sports Medicine
Alternative & Complementary Medicine
Multi-Provider Clinics
Professional Associations & Institutes
Medical Writers & Health Content Creators
Digital Health & Health Tech Startups
Health & Wellness Coaches

Guiding lifestyle transformations and behavior change requires professional infrastructure—booking systems for coaching sessions, structured programs clients follow between meetings, and accountability tools that support lasting change.

Health Coaches
Wellness Coaches
Lifestyle Coaches
Nutrition Coaches
Holistic Practitioners
Mental Health Practitioners

Therapy and mental health support demand secure, confidential systems. From encrypted sessions to clinical documentation, the infrastructure needs to protect client privacy while supporting efficient practice operations.

Therapists
Counselors
Psychologists
Mental Health Coaches
Social Workers
Medical Practitioners

Physicians delivering personalized, relationship-centered care need infrastructure that matches the depth of their practice — from clinical documentation and patient education to structured programs and practitioner training.

Primary Care
Lifestyle Medicine
Integrative Medicine
Functional Medicine
Longevity Medicine
Women's Health
Nutritionists and Dietitians

Nutrition professionals who support lasting behavior change need more than booking software — they need systems that extend their care between sessions, support client engagement, and scale their expertise.

Registered Dietitians
Nutritionists
Sports Nutritionists
Culinary Educators
Physiotherapists and Sports Medicine

Physiotherapists and sports medicine practitioners need systems that support recovery beyond the treatment room — from home exercise delivery and adherence tracking to group clinic coordination and digital program scale.

Physiotherapists
Physical Therapists
Sports Medicine
Rehabilitation Specialists
Athletic Trainers
Alternative and Complementary Therapies

Complementary and integrative health practitioners need more than a booking system — they need infrastructure that reflects their philosophy, supports structured program delivery, and helps them share their methodology with clients and other practitioners.

Mindfulness Instructors
Yoga Teachers
Acupuncturists
Naturopathic Doctors
Massage Therapists
TCM
Art & Music Therapists
Multi-Provider Clinics

Multidisciplinary clinics and co-located practitioners need shared systems that coordinate care across disciplines — without requiring a merged entity structure.

Family Medicine Clinics
Specialty Clinics
Integrative Health Clinics
Wellness Centers
Allied Health Teams
Professional Associations and Institutes

Members expect organized infrastructure—directories, events, resources, CE tracking, and community spaces. Professional associations need systems that reflect their legitimacy and serve their collective.

Nonprofit Organizations
Medical Societies
Professional Associations
Training Institutes
Research Organizations
Charities and Foundations
Digital Health & Health Tech

Health technology companies building apps, platforms, and software solutions need infrastructure that communicates value to multiple stakeholders—patients, providers, payers, and partners. From clinical evidence to user education, digital health products require specialized positioning.

Digital Therapeutics (DTx)
Telehealth Platforms
Wellness Apps
Health Tech SaaS
Care Coordination
Patient Engagement
Medical Writers & Health Content Creators

Medical writers and health content creators need a professional digital presence that reflects the quality of their expertise — from portfolio positioning and client systems to content infrastructure and education products.

Health Communications
Medical Writing
Health Bloggers
Patient Education
Research Writing
Health Journalism
Medical Education
Healthcare Advertising
Medical Content Creators
About
GET TO KNOW US:
Institutional

Learn more about Healthcare Craft

Philosophy & Approach

Understand our methodology and principles, how we operate and what we are all about

Our Founder & Designer

Meet Dr. Elaine Barretto, the brains and hands behind our services

We've been on your side of the screen

Healthcare Craft was founded by a practitioner who still runs an active clinic. Every recommendation comes from lived experience, not just technical expertise.

Let's talk!
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growth & marketing

Search optimization, email marketing, lead generation, conversion tools, and powerful integrations to attract new clients, automate workflows, and grow your practice visibility.

Marketing & SEO FeaturesIntegrations & Automation Features
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Marketing & SEO Features

Search optimization, email marketing, lead generation, and conversion tools to attract clients and grow visibility

SEO Features

Email Marketing

Lead Generation

Conversion Optimization

Social Media Integration

301 redirects

Properly redirect old URLs

404 monitoring

Track broken links and missing pages

Canonical URLs

Prevent duplicate content issues

Google Business Profile integration

Connect to Google Business Profile

Heading hierarchy optimization

Proper H1 H2 H3 structure

Image alt text

Descriptive alt text for image SEO

Internal linking strategy

Strategic internal links throughout site

Local SEO optimization

Optimize for local search results

Meta descriptions

Compelling descriptions for search results

Meta titles optimization

Optimized page titles for search engines

Mobile SEO

Mobile-optimized for search engines

Open Graph tags social sharing

Optimized social media previews

Page speed optimization

Fast loading pages for better rankings

Review schema markup

Structured data for review display

Robots.txt

Control search engine crawling

SEO-friendly URLs

Clean readable URLs for better SEO

Schema markup

Structured data for rich search results

XML sitemap

Help search engines crawl your site

A/B testing emails

Test email variations for optimization

Behavioral email triggers

Send emails based on user actions

Drip campaigns

Scheduled email sequences

Email analytics

Track opens clicks and conversions

Email automation sequences

Automated email workflows

Email list management

Organize and segment email subscribers

Email service provider integration

Connect Mailchimp ConvertKit etc

Email templates

Pre-designed email layouts

Lead magnets/freebies

Offer free resources for email capture

Newsletter signup forms

Capture email subscribers

Segmentation

Target specific subscriber groups

Welcome email series

Onboard new subscribers automatically

Affiliate program

Partner with affiliates to promote services

Content upgrades

Bonus content for email capture

Exit-intent pop-ups

Display pop-up when user tries to leave

Inline opt-in forms

Forms embedded in content

Lead magnets delivery

Automatically deliver freebies

Lead scoring

Score leads based on engagement

Pop-up forms

Capture attention with pop-ups

Referral program

Incentivize client referrals

Slide-in forms

Less intrusive form displays

Tripwire offers

Low-cost introductory offers

A/B testing page variations

Test different page versions

Before/after sliders

Interactive before and after comparisons

Cart abandonment recovery

Email visitors who abandon bookings

Case study showcases

Highlight detailed client success stories

Countdown timers

Create urgency with timers

Heatmap tracking

See where users click and scroll

Landing pages custom

Dedicated pages for specific campaigns

Sales pages

Conversion-optimized sales pages

Session recording

Watch how users interact with site

Social proof displays

Show testimonials and client numbers

Testimonial widgets

Showcase testimonials throughout site

Trust badges

Display security and trust badges

Upsell/cross-sell opportunities

Suggest additional services at checkout

Urgency/scarcity messaging

Motivate action with urgency

Video sales letters

Video-based sales presentations

Webinar registration pages

Pages for webinar signups

Click-to-tweet functionality

Easy tweet sharing for content

Pinterest save buttons

Save images to Pinterest

Social login options

Login with social media accounts

Social media feed embedding

Display Instagram or Facebook feed

Social media links

Link to your social profiles

Social media meta tags

Optimized social sharing previews

Social proof notifications

Show recent client activity

Social sharing buttons

Share content to social media

Integrations & Automation Features

Connect your favorite tools and automate workflows with practice management platforms and communication services

Practice Management Platforms

Communication Platforms

Email & Marketing

Payment Processors

Other Integrations

Acuity Scheduling

Connect to Acuity for scheduling

Calendly

Connect to Calendly for scheduling

Carepatron integration

Connect to Carepatron platform

Healthie integration

Connect to Healthie platform

Jane App integration

Connect to Jane App platform

Practice Better integration

Connect to Practice Better platform

SimplePractice integration

Connect to SimplePractice platform

Zanda Health integration

Connect to Zanda Health platform

Google Meet integration

Host video calls through Google Meet

Microsoft Teams integration

Host meetings through Teams

Slack integration

Connect team communication via Slack

Twilio SMS

Send SMS messages to clients

WhatsApp Business

Communicate via WhatsApp

Zoom integration

Host video calls through Zoom

ActiveCampaign integration

Connect email automation platform

Constant Contact

Connect email marketing platform

ConvertKit integration

Connect email marketing platform

HubSpot integration

Connect CRM and marketing platform

Klaviyo integration

Connect e-commerce email platform

Mailchimp integration

Connect email marketing platform

PayPal integration

Accept PayPal payments

Regional processors SEA-specific

Southeast Asia payment options

Square integration

Process payments via Square

Stripe integration

Process payments via Stripe

DocuSign integration

Send documents for e-signature

Drift chatbot

AI chatbot for website

Dropbox integration

Store files in Dropbox

Facebook Pixel

Track Facebook ad conversions

FullStory integration

Session replay and analytics

Google Ads conversion tracking

Track Google ad performance

Google Calendar sync

Sync with Google Calendar

Google Drive integration

Store files in Google Drive

Google Workspace integration

Connect Google apps

Hotjar integration

User behavior analytics

Intercom chat support

Live chat support widget

SurveyMonkey integration

Embed SurveyMonkey surveys

Typeform integration

Embed Typeform surveys

Zapier connectivity

Connect 5000+ apps via Zapier

Questions About Features?

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