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Website & Practice Infrastructure

FoundationCraft™

Website essentials for launching your practice

PracticeCraft™

Complete practice management systems

Programs & Education

ProgramCraft™

Guided journeys for your clients

AcademyCraft™

Courses and professional training

Organizations

CollectiveCraft™

Infrastructure for professional associations

Support

Maintenance & Support

Ongoing technical support packages

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Solutions
SOLUTIONS FOR:
Health & Wellness Coaches
Mental Health Practitioners
Medical Practitioners
Nutritionists & Dietitians
Physiotherapists & Sports Medicine
Alternative & Complementary Medicine
Multi-Provider Clinics
Medical Writers & Health Content Creators
Professional Associations & Institutes
Digital Health & Health Tech Startups
Health & Wellness Coaches

Guiding lifestyle transformations and behavior change requires professional infrastructure—booking systems for coaching sessions, structured programs clients follow between meetings, and accountability tools that support lasting change.

Health Coaches
Wellness Coaches
Lifestyle Coaches
Nutrition Coaches
Holistic Practitioners
Mental Health Practitioners

Therapy and mental health support demand secure, confidential systems. From encrypted sessions to clinical documentation, the infrastructure needs to protect client privacy while supporting efficient practice operations.

Therapists
Counselors
Psychologists
Mental Health Coaches
Social Workers
Medical Practitioners

Progressive medical practices demand tailored infrastructure—platforms for functional protocols, integrative care coordination, personalized treatment plans, lifestyle interventions, and holistic approaches that prioritize deep patient relationships and comprehensive care.

Primary Care
Lifestyle Medicine
Integrative Medicine
Functional Medicine
Longevity Medicine
Women's Health
Nutritionists and Dietitians

Nutrition counseling involves meal planning, food logging, and dietary interventions that span weeks or months. Efficient systems make it easier to create plans, track client progress, and adjust recommendations.

Registered Dietitians
Nutritionists
Sports Nutritionists
Culinary Educators
Physiotherapists and Sports Medicine

Rehabilitation and return-to-activity protocols require systematic exercise prescription, progress monitoring, and patient education. The right infrastructure tracks compliance, adjusts programs, and supports recovery.

Physiotherapists
Physical Therapists
Sports Medicine
Rehabilitation Specialists
Athletic Trainers
Alternative and Complementary Therapies

Holistic therapies and mind-body practices need systems for appointment booking, treatment tracking, package management, and client records that respect these healing modalities.

Mindfulness Instructors
Yoga Teachers
Acupuncturists
Naturopathic Doctors
Massage Therapists
TCM
Art & Music Therapists
Multi-Provider Clinics

Coordinating multiple practitioners means managing team schedules, sharing documentation, and delivering unified patient experiences. Infrastructure should work for the entire clinic, not just individual providers.

Family Medicine Clinics
Specialty Clinics
Integrative Health Clinics
Wellness Centers
Allied Health Teams
Professional Associations and Institutes

Members expect organized infrastructure—directories, events, resources, CE tracking, and community spaces. Professional associations need systems that reflect their legitimacy and serve their collective.

Nonprofit Organizations
Medical Societies
Professional Associations
Training Institutes
Research Organizations
Charities and Foundations
Digital Health & Health Tech

Health technology companies building apps, platforms, and software solutions need infrastructure that communicates value to multiple stakeholders—patients, providers, payers, and partners. From clinical evidence to user education, digital health products require specialized positioning.

Digital Therapeutics (DTx)
Telehealth Platforms
Wellness Apps
Health Tech SaaS
Care Coordination
Patient Engagement
Medical Writers & Health Content Creators

Building authority in health communication requires multi-channel presence—blog platforms for long-form content, podcast systems for audio storytelling, social media tools for community engagement, and portfolio sites that showcase your body of work and expertise.

Health Communications
Medical Writing
Health Bloggers
Patient Education
Research Writing
Health Journalism
Medical Education
Healthcare Advertising
Medical Content Creators
Resources
RESOURCES TO DIVE DEEPER:
Blog

Articles and stories about best practices and real world cases. Web design for healthcare, digital health, e-learning, health communication, and more.

Quiz

Find out what is possible for your practice or field by filling out a few questions!

Tech Stack

Complete list of the tools and platforms we use, tips to help you choose the ones that suit your practice best, affiliate partners, and workflows.

Frequently Asked Questions

Complete list of the tools and platforms we use, tips to help you choose the ones that suit your practice best, affiliate partners, and workflows.

For Technical Teams

See our full technical specifications list

Showcases for Inspiration

A Lifestyle Medicine digital practice

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A gut health program

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About
GET TO KNOW US:
Institutional

Learn more about Healthcare Craft

Philosophy & Approach

Understand our methodology and principles, how we operate and what we are all about

Our Founder & Designer

Meet Dr. Elaine Barretto, the brains and hands behind our services

Our Process

Dive deeper into all the details of our process, from timeline to deliverables, pre-requirements, and add-ons

Our Brand

The story behind our identity, our logo, color palette, design choices, and our brand style guide

From our blog

How Healthcare Craft came to be

The stories that motivated the creation of the company

Read more
Our founder's personal journey

A tour inside Elaine's career, health journey, passions and personality

Read more
Visit our blog
Clients LoginContact

ProgramCraft™

Give your clients and patients a clear path to follow

Program platforms that organize your frameworks into guided journeys—structured pathways, daily guidance, and systematic education that participants follow between sessions.

Build programs where participants know exactly what to do, when to do it, and why it matters.

Build programs that scale your expertise without scaling your hours.

Book a discovery callCompare packages

Structure builds habits.
Habits create transformation.

Your frameworks work—but only when participants actually follow them. The difference between success and failure isn't the protocol, it's whether people have clear structure, daily guidance, and systematic education that keeps them on track.

ProgramCraft™ builds guided journey infrastructure—platforms where participants log in, see exactly what to do today, access education when they need it, and follow structured pathways that build sustainable habits. Whether delivered 1:1 or in groups, organized programs get better adherence and better outcomes than scattered instructions.

Built for practitioners who know what matters most

You're in the right place if one or more of these resonates:

You have frameworks that work—when people follow them

Elimination protocols, habit formation systems, therapeutic frameworks—these work. But participants struggle when they're figuring out what to do each day from scattered PDFs and email instructions. You want organized systems where they log in, see today's guidance, and know exactly what to do.

You're repeating yourself in every session

Explaining gut-brain connection. Teaching stress physiology. Walking through elimination protocols. You've given the same education hundreds of times in 1:1 sessions. It's effective—and exhausting. You need a way to deliver foundational content once so individual sessions focus on what's actually unique to each patient.

You want to serve more people without more appointments

Your calendar is full, but there's a waitlist. You could see more people if you didn't need to spend the first three sessions covering the same foundational concepts with everyone. Programs let you deliver the frameworks that they can follow on their own while keeping 1:1 time for nuanced clinical work.

Your participants need support between sessions

Transformation happens between appointments, not just during them. You want infrastructure that guides participants daily—clear next steps, relevant education, progress visibility—so they feel supported throughout their journey, not just during sessions.

You want group support for your patients

Some things work better in groups—peer support, shared accountability, knowing others are going through the same thing. Your patients would benefit from community, but you don't have infrastructure for group delivery. You need systems that support both learning and connection.

What you get with ProgramCraft™

Complete infrastructure for guided journeys—structured pathways, systematic education delivery, and daily guidance that participants follow between sessions.

Built for practitioners who want their participants to actually follow through and see results.

Professional website integrated with your programs

Your complete digital presence—program landing pages, about/contact, sales pages, and checkout connected to your learning platform. Professional brand presence that converts visitors to participants.

Program platform for guided journeys

Healthie, Practice Better, or Kajabi—platforms that organize your framework into structured pathways participants can actually follow, not just content repositories.

Framework organization into guided pathways

Structure your approach into clear phases, daily/weekly guidance, milestone markers, and progression pathways. Participants see "Week 3, Day 2" and know exactly what to do.

Systematic education delivery

Educational content delivered when it's relevant—not all at once. Week 1 gets foundation education, Week 4 gets advanced concepts. Learning happens systematically throughout the journey.

Community platform integration

Optional online communities for group support and peer interaction, and for allowing new ways to engage with your audience.

Participant portal and resource access

Secure portal where participants access today's guidance, this week's education, tracking tools, meal plans, protocols, and resources organized by where they are in the journey.

Content hosting and organization

Video hosting, downloadable resources, worksheets, templates, and reference materials organized for easy participant access. Professional media delivery that works reliably.

Complete technical setup and training

Domain, payment, portal setup, automation—all handled. Plus training on program management and participant support.

Timeline

From conversation to launch

8-10 weeks from discovery call to program launch

Discovery & Journey Design

Deep dive into your framework, participant types, journey structure, and delivery model (1:1, groups, or hybrid). Map phases, milestones, and participant experience from enrollment through completion.

Platform & Website Setup

Choose the right program platform (Healthie, Kajabi, etc.), create your account, build program landing pages and website, configure payment processing, and establish technical foundation.

Framework Organization & Pathway Structure

Organize your framework into deliverable phases, design daily/weekly guidance, create milestone markers, structure educational content delivery, and build participant resources.

Participant Experience Design

Configure participant portal, organize resources by phase, set up guidance delivery, create check-in systems, and design the journey participants follow from start to finish.

Automation & Communication Setup

Build automated guidance sequences, phase transition messages, milestone celebrations, reminder systems, and ongoing communication that keeps participants on track.

Testing & Launch

Test complete participant journey, refine portal experience, verify all automation, finalize resource delivery, and launch with full support during your first cohort or participants.

Need it faster?

Express Delivery available for simplified programs with content ready. Contact us to discuss accelerated timelines and requirements.

Investment

One-time investment for complete practice infrastructure
(Payment: 50% upfront, 50% before launch)

ProgramCraft™
Typical projects range from
$9,500 - 15,000
(platform and complexity dependent)
plus platform fees*
‍
Book a discovery call
Professional website with program landing pages and sales pages
Program platform setup (Kajabi, Healthie, Practice Better, or another)
Framework organization into guided pathways
Structured phases with daily/weekly participant guidance
Systematic education delivery organized by journey phase
Participant portal with resource access and progress visibility
Resource library organized by participant journey stage
Community platform or discussion forum integration
Automated guidance and communication sequences
Payment processing and enrollment systems
Domain and email setup (yourname@yourprogram.com)
2-3 hour platform training for you and any team members
4 weeks post-launch support
*Ongoing costs (paid to platform providers):
$100-300/month paid directly to providers (program platform, email, community, video hosting). Fixed costs can be part of the decision making process during discovery call.

Add-Ons & Customization

Customize ProgramCraft™ for your specific needs

Advanced enrollment funnels and automation

Multi-step enrollment sequences, waitlist management, application funnels, automated onboarding, and conversion optimization for program enrollment.

+$2,000-3,500
Custom platform integrations

Connect specialized tools—supplement ordering (Fullscript), lab platforms, wearables (Oura, Fitbit), meal planning apps, or other tools not natively supported.

+$2,000-4,000
Affiliate/referral program setup

Partner portal, tracking systems, commission automation, and affiliate resource libraries for instructors who want to grow through referrals.

+$1,500-2,500
Blog design & setup

Professional blog integrated with your website. Custom design, post templates, category structure, and training on content publishing and SEO basics.

+$600-800
Professional logo design

Custom logo that reflects your program and approach.

+$800
Multi-program architecture

Multiple program offerings, progression pathways (starter → advanced), or different frameworks with coordinated enrollment and participant management.

+$2,500-4,000
Live session integration

Zoom integration for group sessions, Q&A calls, or live guidance with automated scheduling and recording management.

+$1,000-1,500
Participant onboarding automation

Welcome sequences, orientation materials, pre-program assessments, readiness forms, and automated onboarding that prepares participants before they start their journey.

+$1,000-1,500
Custom tracking and journaling tools

Specialty tracking systems, symptom journals, habit trackers, food logs, or progress measurement tools designed for your program focus.

+$500 per assessment set
Mobile app for participants

Native mobile app for iOS/Android where participants can follow their journey, access daily guidance, view resources, track progress, and stay connected with their program on-the-go.

+$8,000-15,000
Additional landing pages

Individual program pages, testimonial pages, FAQ sections, or other custom pages beyond the base website structure.

+$600-800 each
Express Delivery

Accelerated timeline for programs with content ready. Requires all materials prepared upfront, immediate decision-making availability, and acceptance of streamlined workflow.

+$3,500
Maintenance & Support Package

For ongoing peace of mind, most clients transition to monthly support packages for updates, troubleshooting, and system optimization.

See Plans
Choose the right one for you

How ProgramCraft™ compares

Feature
ProgramCraft™
Guided Journeys
PracticeCraft™
Clinical Practice Systems
FoundationCraft™
Fast launch, essentials
Professional Website
✓
✓
✓
Email Automation
Advanced
Advanced
Basic
Booking System
✓
✓
✓
Virtual Sessions
✓
✓
✓
Payment Processing
✓
✓
✓
Course / Program Platform
✓
—
—
Community Features
✓
—
—
Client Portal & Messaging
—
✓
—
Custom Intake Forms
—
✓
—
Practice Management
—
✓
—
Investment
$9,500+
$9,500+
$5,500+
Timeline to launch
8–10 weeks
8-10 weeks
3-4 weeks
Find the right one for you
Take the Quiz

FAQs

Here we list some of the most frequently asked questions regarding the ProgramCraft™ package, and our services in general.

How is this different from DIY website builders?

DIY builders are great for hobbyists, but healthcare practices need professional infrastructure that builds trust. We handle strategy, design, content optimization, platform integrations, HIPAA compliance considerations, and training—so you can focus on patients, not troubleshooting WordPress at 11pm.

What platforms do you use?

We recommend platforms based on your needs. See our technical specifications page for more details. We handle all technical setup and integration.

What happens after launch?

You get 2–3 weeks of post-launch email support for questions and minor adjustments. After that, you can maintain your site independently or add ongoing support through our maintenance packages.

How much technical knowledge do I need?

None. If you can send emails and use basic apps, you can manage your FoundationCraft™ site. We handle all the technical complexity during setup.

Do you handle domain and hosting setup?

Yes. We help you purchase your domain and set up hosting. You own everything—we just guide you through setup and configuration.

What if I need more features later?

That's common. Many practitioners start with FoundationCraft to establish their presence, then upgrade to PracticeCraft™ when their practice grows. We can build on your existing foundation—you won't lose your investment.

Can I update the site myself after launch?

Yes. Part of our training is teaching you how to update text, images, and basic content yourself. For larger changes (new pages, design updates, feature additions), you can hire us on a project basis or through monthly maintenance packages.

How fast can I launch?

Most practitioners go live in 2–3 weeks from discovery call to launch. If you need faster turnaround, we offer express delivery in 5 days for an additional fee.

Do I need to write all the content myself?

No. We provide content strategy consultation—we interview you about your approach and help structure your message. You provide the clinical expertise; we help you articulate it clearly.

Still have questions?

Don't hesitate to drop us an e-mail at contact@healthcarecraft.com

Contact

Ready to build guided journeys for your participants?

You have frameworks worth sharing beyond 1:1 sessions.
Let's discuss how to organize them into structured programs that participants can actually follow—and whether ProgramCraft™ is the right fit for where you are.
‍

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