ProgramCraft™
Give your clients and patients a clear path to follow
Program platforms that organize your frameworks into guided journeys—structured pathways, daily guidance, and systematic education that participants follow between sessions.
Build programs where participants know exactly what to do, when to do it, and why it matters.
Build programs that scale your expertise without scaling your hours.

Structure builds habits.
Habits create transformation.
Your frameworks work—but only when participants actually follow them. The difference between success and failure isn't the protocol, it's whether people have clear structure, daily guidance, and systematic education that keeps them on track.
ProgramCraft™ builds guided journey infrastructure—platforms where participants log in, see exactly what to do today, access education when they need it, and follow structured pathways that build sustainable habits. Whether delivered 1:1 or in groups, organized programs get better adherence and better outcomes than scattered instructions.
You have frameworks that work—when people follow them
Elimination protocols, habit formation systems, therapeutic frameworks—these work. But participants struggle when they're figuring out what to do each day from scattered PDFs and email instructions. You want organized systems where they log in, see today's guidance, and know exactly what to do.
You're repeating yourself in every session
Explaining gut-brain connection. Teaching stress physiology. Walking through elimination protocols. You've given the same education hundreds of times in 1:1 sessions. It's effective—and exhausting. You need a way to deliver foundational content once so individual sessions focus on what's actually unique to each patient.
You want to serve more people without more appointments
Your calendar is full, but there's a waitlist. You could see more people if you didn't need to spend the first three sessions covering the same foundational concepts with everyone. Programs let you deliver the frameworks that they can follow on their own while keeping 1:1 time for nuanced clinical work.
Your participants need support between sessions
Transformation happens between appointments, not just during them. You want infrastructure that guides participants daily—clear next steps, relevant education, progress visibility—so they feel supported throughout their journey, not just during sessions.
You want group support for your patients
Some things work better in groups—peer support, shared accountability, knowing others are going through the same thing. Your patients would benefit from community, but you don't have infrastructure for group delivery. You need systems that support both learning and connection.
What you get with ProgramCraft™
Complete infrastructure for guided journeys—structured pathways, systematic education delivery, and daily guidance that participants follow between sessions.
Built for practitioners who want their participants to actually follow through and see results.
Professional website integrated with your programs
Your complete digital presence—program landing pages, about/contact, sales pages, and checkout connected to your learning platform. Professional brand presence that converts visitors to participants.
Program platform for guided journeys
Healthie, Practice Better, or Kajabi—platforms that organize your framework into structured pathways participants can actually follow, not just content repositories.
Framework organization into guided pathways
Structure your approach into clear phases, daily/weekly guidance, milestone markers, and progression pathways. Participants see "Week 3, Day 2" and know exactly what to do.
Systematic education delivery
Educational content delivered when it's relevant—not all at once. Week 1 gets foundation education, Week 4 gets advanced concepts. Learning happens systematically throughout the journey.
Community platform integration
Optional online communities for group support and peer interaction, and for allowing new ways to engage with your audience.
Participant portal and resource access
Secure portal where participants access today's guidance, this week's education, tracking tools, meal plans, protocols, and resources organized by where they are in the journey.
Content hosting and organization
Video hosting, downloadable resources, worksheets, templates, and reference materials organized for easy participant access. Professional media delivery that works reliably.
Complete technical setup and training
Domain, payment, portal setup, automation—all handled. Plus training on program management and participant support.
From conversation to launch
8-10 weeks from discovery call to program launch
Discovery & Journey Design
Deep dive into your framework, participant types, journey structure, and delivery model (1:1, groups, or hybrid). Map phases, milestones, and participant experience from enrollment through completion.
Platform & Website Setup
Choose the right program platform (Healthie, Kajabi, etc.), create your account, build program landing pages and website, configure payment processing, and establish technical foundation.
Framework Organization & Pathway Structure
Organize your framework into deliverable phases, design daily/weekly guidance, create milestone markers, structure educational content delivery, and build participant resources.
Participant Experience Design
Configure participant portal, organize resources by phase, set up guidance delivery, create check-in systems, and design the journey participants follow from start to finish.
Automation & Communication Setup
Build automated guidance sequences, phase transition messages, milestone celebrations, reminder systems, and ongoing communication that keeps participants on track.
Testing & Launch
Test complete participant journey, refine portal experience, verify all automation, finalize resource delivery, and launch with full support during your first cohort or participants.
Investment
One-time investment for complete practice infrastructure
(Payment: 50% upfront, 50% before launch)
plus platform fees*
$100-300/month paid directly to providers (program platform, email, community, video hosting). Fixed costs can be part of the decision making process during discovery call.
Add-Ons & Customization
Customize ProgramCraft™ for your specific needs
Multi-step enrollment sequences, waitlist management, application funnels, automated onboarding, and conversion optimization for program enrollment.
Connect specialized tools—supplement ordering (Fullscript), lab platforms, wearables (Oura, Fitbit), meal planning apps, or other tools not natively supported.
Partner portal, tracking systems, commission automation, and affiliate resource libraries for instructors who want to grow through referrals.
Professional blog integrated with your website. Custom design, post templates, category structure, and training on content publishing and SEO basics.
Custom logo that reflects your program and approach.
Multiple program offerings, progression pathways (starter → advanced), or different frameworks with coordinated enrollment and participant management.
Zoom integration for group sessions, Q&A calls, or live guidance with automated scheduling and recording management.
Welcome sequences, orientation materials, pre-program assessments, readiness forms, and automated onboarding that prepares participants before they start their journey.
Specialty tracking systems, symptom journals, habit trackers, food logs, or progress measurement tools designed for your program focus.
Native mobile app for iOS/Android where participants can follow their journey, access daily guidance, view resources, track progress, and stay connected with their program on-the-go.
Individual program pages, testimonial pages, FAQ sections, or other custom pages beyond the base website structure.
Accelerated timeline for programs with content ready. Requires all materials prepared upfront, immediate decision-making availability, and acceptance of streamlined workflow.
For ongoing peace of mind, most clients transition to monthly support packages for updates, troubleshooting, and system optimization.
FAQs
Here we list some of the most frequently asked questions regarding the ProgramCraft™ package, and our services in general.
DIY builders are great for hobbyists, but healthcare practices need professional infrastructure that builds trust. We handle strategy, design, content optimization, platform integrations, HIPAA compliance considerations, and training—so you can focus on patients, not troubleshooting WordPress at 11pm.
We recommend platforms based on your needs. See our technical specifications page for more details. We handle all technical setup and integration.
You get 2–3 weeks of post-launch email support for questions and minor adjustments. After that, you can maintain your site independently or add ongoing support through our maintenance packages.
None. If you can send emails and use basic apps, you can manage your FoundationCraft™ site. We handle all the technical complexity during setup.
Yes. We help you purchase your domain and set up hosting. You own everything—we just guide you through setup and configuration.
That's common. Many practitioners start with FoundationCraft to establish their presence, then upgrade to PracticeCraft™ when their practice grows. We can build on your existing foundation—you won't lose your investment.
Yes. Part of our training is teaching you how to update text, images, and basic content yourself. For larger changes (new pages, design updates, feature additions), you can hire us on a project basis or through monthly maintenance packages.
Most practitioners go live in 2–3 weeks from discovery call to launch. If you need faster turnaround, we offer express delivery in 5 days for an additional fee.
No. We provide content strategy consultation—we interview you about your approach and help structure your message. You provide the clinical expertise; we help you articulate it clearly.
Ready to build guided journeys for your participants?
You have frameworks worth sharing beyond 1:1 sessions.
Let's discuss how to organize them into structured programs that participants can actually follow—and whether ProgramCraft™ is the right fit for where you are.
