About the founder

A career built at the intersection of technology and health
Dr. Elaine Barretto founded Healthcare Craft around a simple idea: experts shouldn't have to become designers, educators and technologists to share what they know.
Her own career has rarely fitted neatly into one discipline. With a background spanning science and engineering, healthcare, psychology, health communication, learning design, visual design and digital technology, Elaine has spent years learning how different fields approach the same fundamental challenge: how to turn knowledge into something other people can understand and use.
Healthcare Craft brings those disciplines together to help healthcare professionals and organizations transform their expertise into professional education, health programs, communication and digital experiences.
Different disciplines. One way of thinking.
Elaine's work draws on formal training and experience across science, healthcare, psychology, communication, education, design and technology. That breadth allows her to understand both the subject matter and what it takes to transform it into an effective learning or communication experience.
PhD in Engineering & Biomedical Technology
MS in Psychological Medicine & Mental Health
Certificate in Health Communications (UChicago) and Instructional Design (ATD)
Board Certified in Lifestyle Medicine (DipIBLM)
Board Certified in Health and Wellness Coaching (NBC-HWC)
MBA in Business Marketing and Strategy
Technical Writing · Digital Health · AI Product Management

