CommCraft™
Turn complex knowledge into clear communication
Health, medical and scientific information can be difficult to communicate without losing either accuracy or attention.
CommCraft™ transforms specialist knowledge into clear, accurate and engaging communication for healthcare professionals, patients, scientific organizations and other audiences.
From technical and scientific writing to patient resources, infographics, presentations, illustrations and multimedia, we help you find the right way to communicate what matters.
Good communication takes more than good information
Accuracy matters. But information also needs to be understandable, relevant and designed for the people receiving it.
Complex terminology, cognitive overload, poor structure or the wrong format can make even excellent information difficult to understand and use.
Effective health and scientific communication considers the audience, purpose, evidence, health literacy, message, visual design and medium together.
The goal isn’t simply to make complex information simpler. It’s to make it clear without losing what matters.
You need to explain something complex
You have specialist medical, scientific or technical knowledge that needs to become understandable to a particular audience without sacrificing accuracy or nuance.
Your science needs to reach beyond the scientific team
You need to translate complex scientific or technical information for healthcare professionals, customers, partners, stakeholders or other audiences—while maintaining accuracy and credibility.
Your audience needs more than words
Some ideas are better understood through diagrams, illustrations, infographics, animation, video or interactive media. You want the format to support the message rather than simply decorate it.
You have information, but it needs structure
You may already have research, manuscripts, presentations, technical documentation, guidelines or educational content. You need help turning that material into communication people can navigate, understand and use.
You’re communicating with different audiences
The same information may need to work differently for healthcare professionals, patients, caregivers, customers, members, stakeholders or the public. You need communication designed around what each audience already knows—and what they need to know next.
What your CommCraft™ can include
CommCraft projects can bring together scientific communication, technical writing, health communication, visual design and multimedia to create resources built around your audience, message and purpose.
Ready to make something complex clearer?
Whether you’re communicating with healthcare professionals, patients, scientific organizations, stakeholders or the public, tell us what you need people to understand.