As a scientist, designer, and healthcare professional, I’ve always lived in the intersection between evidence and emotion. When I sat down to create the brand for Healthcare Craft, I knew I didn’t want it to look like another sterile, tech-heavy agency site full of blue and green gradients, slick stock photos, and screenshots. That didn’t feel like me—or like what healthcare should be.

Pink isn’t just a favorite color—it’s a statement. In a world where “professional” is too often coded as sterile or masculine, choosing pink was a way to reclaim softness as strength. I wanted the color palette to evoke both competence and care, clarity and warmth.

Let’s break it down:

 • The “TH” in a different color represents Technology and Health—the core intersection where my work lives.

 • The words “heal” and “care” are subtly hidden within Healthcare, separated by the “TH” to symbolize how tech can connect and enhance the patient journey.

 • The handwritten word “craft” brings a sense of artistry—because healthcare is not just a science, it’s a practice. A skill. A craft.
But the story doesn’t end there.

At the heart of the logo lies a symbolic illustration embedded in the design: a lamp-shaped icon whose tip mimics the end of a writing pen or highlighter—a nod to medical writing, creative thinking, and the power of the written word in healthcare.

Inside the lamp, instead of a traditional filament, there’s a symbolic cross—the universal sign of medical care—shining softly as the “light of the idea.” It’s a visual metaphor that blends:

 ✍️ Writing and creativity (the pen tip),

💡 Ideas and innovation (the bulb shape),

➕ Medical purpose and healing (the cross inside the filament).

This unique symbol is drawn in the same soft pencil texture as the rest of the branding elements, using the warm pink-toned palette, giving the entire composition a sense of gentleness, warmth, and cohesion. It merges perfectly with the script-style “craft,” tying together the idea of art, care, and communication.